Objective: With over 35 years as a leading voice in the world of contemporary rock music, Styx, the first band to record 4 consecutive double Platinum albums and whose hit songs include "Come Sail Away", "Lady", "Renegade", "Blue Collar Man" and "The Best of Times" approached TOL23 Design to develop a new site that would not only reflect their long illustrious musical legacy but also propel the band into the future to attract a whole new generation of fans. Actively embracing new technology such as blogging, Styx required a site that would push the boundaries of standard rock band website design but also provide the band members and their management the opportunity to contribute and maintain the content on a daily basis, so that interaction with their considerable fan base could be maintained.