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   Home » Portfolio » StyxWorld.com

Objective:

With over 35 years as a leading voice in the world of contemporary rock music, Styx, the first band to record 4 consecutive double Platinum albums and whose hit songs include "Come Sail Away", "Lady", "Renegade", "Blue Collar Man" and "The Best of Times" approached TOL23 Design to develop a new site that would not only reflect their long illustrious musical legacy but also propel the band into the future to attract a whole new generation of fans. Actively embracing new technology such as blogging, Styx required a site that would push the boundaries of standard rock band website design but also provide the band members and their management the opportunity to contribute and maintain the content on a daily basis, so that interaction with their considerable fan base could be maintained.

Strategy:

Initial development began with a comprehensive development scope submitted to Styx and Alliance Artist Management for approval.
When dealing with the rock world, TOL23 Design has learned to input from all parties is an essential part of the design process. Artists, especially those of the stature and creativity of the members of Styx, have a critical part to play in the development of their online presense.
They created the music for which they are renowned as such, pre-commencement input is an integral part of our design process. Each band member contributed to an amended scope provided by the band`s management and the actual development began.

Integrating a mac-friendly CMS as the main operating engine, TOL23 Design were presented with some unique challenges during this development.
Perhaps the most challenging was the requirement of the band that the audio player remain active as the fans browsed the site. To meet this challenge TOL23 Design implemented our "One Click" strategy, also utilised on www.missourilawers.com . To get a feel for where the band were coming from and where they are heading, TOL23 Design immersed ourselves in Styx Music during the design process.

Results:

The relaunch of www.styxworld.com has produced almost immediate results. Current unqiue visitors exceed 4000 per day from 78 countries.This trend is rising exponentially.

Coupled with the launch of www.styxworld.com was a complete overhaul of www.myspace.com/styxtheband to give Styx a consistent online branding.