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The Sapphire Lounge
Objective: When highly respected New York nightclub Sapphire Lounge needed a redesign for their website, they again turned to TOL23 Design. This was the second redevelopment that Sapphire had requested to be carried out by TOL23 Design in the last 5 years. As a long established client of ours, we have watched the Sapphire Lounge grow in stature in the New York clubbing community, and each redesign presents new challenges as we try and brand Sapphire to move forward.
Strategy:
Utilising the TOL23 content management system, we provided Sapphire with total control on all aspects of their site, allowing Sapphire to keep their website updated with dates, information and music.
Results: The look and feel of the Sapphire Lounge website reflects the maturity of the business. Classy imagery is used to enhance the club`s reputation which in turn has reflected in an ongoing increase in attendance and turnover.